Instagram Reels Overview January 2022 DataReportal. Interestingly, however, internet access either matches or exceeds levels of access to basic sanitation services in 8 of these countries, and we see a similar situation in a total of 28 countries around the world. Meanwhile, Ooklas data shows that Chile has overtaken Singapore to take top spot in the fixed connection speed rankings. Interestingly, daily online time has fallen consistently across almost all of the 48 countries in GWIs survey over the past three months, with only four countries registering an increase:Czechia, Ireland, Romania, and South Africa. New research from GWI confirms that finding information is still the top motivation for using the internet. Internet users increased by 3.5 percent in the year to October 2022, reaching 5.07 billion as we enter the final quarter of the year. This finding is all the more impressive when we consider that the vast majority of TikTok activity will likely take place within the platforms native mobile app, which isnt included in this data. Global Digital Barometer Market Research Report 2022. As with most data points in our Global Digital Reports, however, there are considerable differences in time spent by geography. Digital 2022: April Global Statshot Report - DataReportal However, this figure soars to almost 70 percent in the Philippines, while figures across other developing economies are consistently higher than the figures for more economically developed nations. That may not sound like a big increase, but added up across all of the worlds internet users, those 4 extra minutes per day will equate to more than 5 billion additional days of internet use in 2022. Search engines are still the top source of new brand discovery for the worlds internet users though, with 31.7 percent of GWIs sample saying that theyve learned about new brands via an online search. GWIs latest numbers show that almost 1 in 4 internet users aged 16 to 64 now uses social media for work-related activities. The global population stood at 7.99 billion at the start of October 2022, and - as we'll see below - we'll reach the momentous 8 billion mark just a few days after we publish this report.. The Global State of Digital 2022 (July Update) Keeping up with the latest digital marketing data in social media, ecommerce, and online advertising just got a whole lot easier, thanks to the updated Digital 2022 Report from Hootsuite and We Are Social. DataReportal's new Digital 2022 July Global Statshot Report - published in partnership with We Are Social and Hootsuite - shows that we're still seeing solid growth in digital adoption and activity around the world.. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2022, Analysis, Digital 2022 Deep Dive, Global, Trends. The companys latest wave of data reveals that the typical working-age internet user now spends 6 hours and 37 minutes using connected devices and services each day, which is 20 minutes per day less than the 6 hours and 57 minutes per day we spent online this time last year. And while were on the subject of younger audiences, Metas data offer plenty of evidence to counter recurring media reports that younger users are abandoning Facebook. As a result, if the decline in reported reach across Metas various platforms were to have been affected by the number of advertisers and size of their investments, this might point to a decline in Metas share of the overall social media advertising market. Global Digital Overview January 2022 DataReportal. Overall, global revenues associated with online purchases of consumer goods which include groceries, fashion, electronics, and other household items increased by more than half a trillion US dollars during 2021 (+18 percent), reaching a total of USD $3.85 trillion for the year as a whole. Kepios analysis reveals that internet users have more than doubled over the past 10 years, climbing from 2.18 billion at the start of 2012 to 4.95 billion at the start of 2022. Almost 20 years later, such uneven distribution remains a fundamental problem when it comes to internet access around the world. Guidance in the companys ad planning tools reinforce this hypothesis, with a pop-up note next to reported ad reach figures now stating that this metric is in development: An in-development metric is a measurement that were still testing. By 2026, the digital ad market is predicted to grow at a rate of 15.1%, reaching $980.2 billion. There are now more than 5 billion internet users around the globe. This digital gender gap is perhaps the most troubling aspect of uneven digital distribution, because various data points demonstrate that when they have equal access women tend to use the internet more than men do. Get report Executive Summary However, this restriction has had a meaningful impact on Metas overall audience numbers. In other words, these figures do not include conventional advertising spend or social commerce transactions, nor do they include marketing deals struck between brands and influencers. Global Facebook Marketplace Audience Overview January 2022 DataReportal. Affordability of Mobile Data Plans April 2022 DataReportal. Digital signage is a sub segment of signage. Internet users: delays in reporting due to COVID-19 may mean that figures for year-on-year change represent change over periods of more than one year. Read our analysis of the key headlines. For example, ads in Facebook Marketplace now reach more than 560 million users each month, equating to more than a quarter of the platforms total ad reach. Related: click here to learn more about how the worlds online video and music habits are changing. Digital Device Ownership October 2022 DataReportal. This marks a significant milestone in the worlds journey towards equal digital access, and has particular relevance as the role of connected devices has moved from luxury to lifeline, especially during the COVID-19 pandemic. Streaming TV Shows and Movies Via the Internet April 2022 DataReportal. Lets begin with the latest global digital headlines: Global Digital Overview October 2022 DataReportal. Global 3D Virtual Digital Sand Table Market Research Report 2022 World's Most-Used Social Media Platforms January 2022 DataReportal. Furthermore, in 6 of the 18 countries where internet penetration remains below 25 percent, the World Bank reports that less than half of the population currently has access to basic drinking water services. That journey only began about 50 years ago, with the first transmission of data via an internet-like network taking place in October 1969. Well start to see greater convergence across digital activities, with formats like Live Commerce blending the best of social media, entertainment, and online shopping. The latest figures suggest that roughly 70 percent of the countrys total population now uses social media on a regular basis, but a massive 97.5 percent of the countrys internet users are already active on social platforms. Users over the age of 35 account for more than half (50.9 percent) of Marketplaces global ad audience, yet they account for just 40.9 percent of Facebooks overall ad audience. Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. Thats almost all for my analysis of this years Global Overview Report, but here are a few things to look out for over the coming months: We should pass the momentous 5 billion internet user milestone in time for our next quarterly Statshot report. However, just 15 percent of TikToks users say that they use the platform for this kind of communication. A study published last month in the prestigious Proceedings of the National Academy of Sciences (PNAS) suggests that there are at least 20 quadrillion ants on Earth today. New readers may be surprised to learn that Yahoo! For example, rates for internet adoption only exceed rates for access to electricity in 6 countries around the world. GWIs research and analysis indicate that people are trying to become more purposeful in their use of the internet, especially after the rapid rise in time spent using social media during COVID-19 lockdowns. Youll find the complete Digital 2022 October Global Statshot Report in the SlideShare embed below (click here if thats not working for you). The latest figures published in Bytedances advertising resources indicate that TikToks ad reach increased by 60 million users (+7.3 percent) in just the past 90 days, taking worldwide ad reach to roughly 885 million by the start of 2022. World's Top Websites (Similarweb Ranking) October 2022 DataReportal. By 2025, the Share of the Chinese Population Using Proximity Mobile Payments is Projected to Reach Almost 70%. Types of Websites Visited and Mobile Apps Used April 2022 DataReportal. Global Digital Display Potentiometer Market Research Report 2022 Median fixed-connection bandwidth has more than doubled in Chile over the past year, reaching close to 200Mbps in February 2022. Perhaps unsurprisingly given the Zoom effect, the role of video calls has jumped significantly since the start of the COVID-19 pandemic. However, mobiles share is considerably higher in countries across Africa and Asia, with Statcounter reporting that mobiles accounted for almost 86 percent of total web traffic in Nigeria in March 2022. Ads on Messenger could reach 2.9 million users in Russia. Interestingly though, despite the popularity of video and music streaming platforms, spend on video games accounted for more than half of that global total, highlighting just how valuable the gaming audience remains. The best advice I can offer is to invest both time and resources in understanding not only what your specific audiences life looks like, but also in understanding peoples hopes, dreams, and fears. Cell phones continue to be the worlds most-used connected devices, with GWI reporting that more than 92 percent of working-age internet users go online via mobile devices. And despite the huge amount of time that people spend on Facebooks native mobile app, the platforms website still attracts significant activity too. For example, age-related restrictions governing the use of social media mean that theres considerably less data available on young peoples online activities, making it harder to assess online education. Weekly Online Grocery Purchases by Country January 2022 DataReportal. YouTube Advertising Reach by Country January 2022 DataReportal. Global Digital Risk Survey 2022 | Deloitte UK Key findings Your priorities Executive Leadership Technology technology Security & Cyber Risk Digital Transformation Marketing How can you ensure the right processes and channels are established to ensure technology is safe, secure and sustainable? So, theres plenty of evidence to suggest that working together for a common good has its benefits. Roughly 8 in 10 B2B decision-makers also say that social media plays an influential role in their research, putting social media ahead of trade press outlets like online and offline magazines in terms of influence in the B2B buyer journey. You can expect our flagship Digital 2023 Global Overview Report to launch in the last week of January, while the first of our local country reports will appear in mid-February. Internet Connection Speeds Overview October 2022DataReportal. Daily Time Spent Using the Internet by Country April 2022 DataReportal. Digital 2022 April Global Statshot Report - Locowise Blog However, its worth noting that TikToks active user base roughly doubled between December 2019 and September 2021, and with the platform still claiming top spot in the global app download charts, its almost certain that TikToks monthly active users continue to grow (more on that below). Overview of Global Social Media Use April 2022 DataReportal. Meta appears to have made yet more revisions to its advertising audience figures. For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion. TikTok Advertising Reach by Country April 2022 DataReportal. Our flagship Digital 2022 report, with all the numbers you need to help you understand how the world is using the internet, social media, mobile devices, and ecommerce, as well as our in-depth analysis of all the latest trends. For clarity, media hyperbole relating to a purported imminent demise of Facebook is nothing new, and a New York Times headline decried a Facebook Exodus way back in August 2009. TikTok Advertising Reach Rate Ranking January 2022 DataReportal. Meanwhile, the comprehensive 2021 edition of GSMA Intelligences State of Mobile Internet Connectivity (SOMIC) report also explores these issues, alongside more systemic challenges such as literacy and infrastructure. These properties attracted a combined total of 15.5 billion visits in February 2022, and accounted for more than 2.8 billion hours of online time in that one month alone the equivalent of 322,000 years of combined human existence. The cost of mobile data is also prohibitively expensive in a number of countries. Ooklas latest analysis reveals that networks in the United Arab Emirates currently offer the fastest median mobile data speeds in the world, at 133.4Mbps. Brazil's population in 2022. TikTok Ad Audience Overview October 2022 DataReportal. Global literacy rates have improved dramatically over the past few decades, but there are still 13 countries around the world where less than half of the adult population is literate. USD $8700. Furthermore, with many marketers facing budget cuts due to the challenging economic outlook, its never been more important for us to ensure that our investments in media and content deliver tangible value both to audiences, and to the brands bottom line. This trend is also evident in our ranking of the platforms most-subscribed channels, as well as our updated ranking of the platforms all-time most viewed videos both of which youll find in the full report. Two recent studies have revealed important differences in how people around the world experience the internet. This year's 2022 Digital Advertising industry report analyzes market segmentation, growth factors, M&A activity, and other significant market trends in the sector. This report describes the global market size of Digital Publishing from 2017 to 2021 and its CAGR from 2017 to 2021, and also forecasts its market size to the end of 2027 and its CAGR from 2022 . The publication, "Global Digital Payment Forecasts 2022-2025" provides insights into the future trends of the global digital payment market. Increase in time spent on TikTok, social adspend nears 10bn, and more in Digital 2022: The United Kingdom. So, while the UN may have designated internet access a basic human right, theres still a long way to go to ensure that everyone has equal access to what is arguably the most important innovation of our age. [Latest] Global Digital Education Publishing Market Size/Share Worth 30 That means it has taken roughly four years for the global internet user total to grow from 4 billion to 5 billion. Overview of Internet Connection Speeds April 2022 DataReportal. The websites of Twitter and Instagram continue to attract well over a billion unique visitors each month too. Less than 5 years later,in early 2015, the global figure passed the 3 billion mark a milestone that we covered in our Digital 2015 Global Overview Report (however, note that weve revised some of our historical numbers and our reporting methodology since publishing that report). At the top end of the spectrum, users in countries that comprise the Gulf Cooperation Council (GCC) consume an average of 25GB per month, per user, while users in India consume in excess of 20GB each. This suggests that people spent more than 20 billion hours on YouTube.com in February 2022 alone, which equates to more than 2.3 million years of combined human existence. The MarketWatch News Department was not involved in the creation of this content. World Digital Competitiveness Rankings - IMD The first report drawing input from some 200M data points and more than . For context, the median age of the population plays an important role in shaping adoption levels across many parts of Africa, with more than half of the populations of several countries in the region still below the age of 20. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2022, Global, Statshot, Digital 2022 July Statshot, Analysis, Digital, Digital 2022, Transnistria, Local, Digital 2022: October Global Statshot Report, Looking ahead: key digital themes for 2023, Digital 2022: July Global Statshot Report, Digital 2022: April Global Statshot Report. The latest figures published in Snaps advertising resources reveal that Snapchat added another 32 million users to its global ad audience over the past 3 months, delivering impressive quarter-on-quarter growth of almost 6 percent. The latest data published in Metas advertising resources shows that Instagrams ad reach has jumped by an impressive 21 percent over the past year, despite important changes in how the company reports its ad audience numbers. Meanwhile, the latest analysis from Skai shows that advertisers spent 14 percent more on social media ads in Q4 2021 than they did in the same quarter of 2020. Meanwhile, the latest data from Statcounter shows that mobile phones accounted for more than 56 percent of global web traffic in March 2022, up from 54 percent this time last year. The companys latest audience data reveals that marketers can now reach an additional 2.8 million teenagers on Facebook compared with January 2022, equating to quarter-on-quarter growth of 1.3 percent amongst this important demographic. For example, Nielsen (via Statista) reports that more than 12 million users attended Travis Scotts Astronomical event in Fortnite in 2020. And whats more, despite stereotypes, TikTok isnt just popular with younger users. KPMG global tech report 2022 - KPMG Global The companys ad reach data suggests that audiences aged 13 to 17 grew by 3.7 percent over the past 3 months, compared with growth of 6.7 percent amongst users aged 18 to 24, and growth of 5.8 percent overall. Statistas data also reveals that the worlds ecommerce shoppers now spend an average of more than USD $1,000 per person, per year on online consumer goods purchases. We aims to provide a complete knowledgeable report so that the readers will benefit from it. GWIs research shows that brands social media activities play an important role at other stages in the purchase cycle too. Moreover, if we focus on eligible audiences aged 13 and above, the data also suggest that more than three-quarters of all the people on Earth who can use social media already do so, which may in part explain why growth rates have started to slow. traductor) also see high levels of interest. Take the survey About the survey The 2023 Global Digital Trust Insights is a survey of 3,522 business, technology, and security executives (CEOs, corporate directors, CFOs, CISOs, CIOs, and C-Suite officers) conducted in July and August 2022. It simply requires men to stop restricting womens access to the internet. Digital 2022: Brazil DataReportal - Global Digital Insights Saudi Arabia and the UAE see the highest rates of adoption amongst adults aged 18 and above, although its worth noting that these figures may be somewhat skewed by differences between official census counts and actual resident populations. Paying for Digital Content by Country January 2022 DataReportal. At almost 8,000 words, this articles a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. For a snapshot of the must-know data that could give your business an edge in 2022, get our Top Takeawaysor read on to see the full report. For example, in the Central African Republic where internet adoption remains stubbornly low barely 1 in 7 people currently has access to electricity, and the vast majority of people still dont have access to basic sanitation either. Share of Web Traffic Referrals by Social Media Platform October 2022 DataReportal. Ownership of Cryptocurrency by Country April 2022 DataReportal. None of these users now appear in Metas audience figures for these platforms, which has inevitably had a negative impact on each platforms overall reach. However, these revisions will likely include updates to historical numbers too, and we expect that these updated numbers will still point to slowing user growth in 2023 and beyond. Meanwhile, almost 38 percent of B2B decision makers say that they discover new products and services relevant to their work via social media channels. We Are Social Ltd Registered in England and Wales, company number 06629464. You can also find my comprehensive analysis of key trends over the past decade in this in-depth article. Facebook users in Azerbaijan in 2022. Overview of Global Online Travel Spend in 2021 January 2022 DataReportal. The UNs recently revised global population figures reveal that this latest milestone comes just 12 years after the global population passed 7 billion, in September 2010. Despite these changes, global audience totals for Facebook and Messenger have still grown quarter on quarter, but Instagrams reach has seen a more significant adjustment. In particular, marketers need to be particularly conscious of adding value when they use interruptive ad formats especially when it comes the content we add to peoples social media feeds. Staying up to date with news and current events is the top platform activity amongst users of both LinkedIn and Twitter. Global Mobile App Market Overview January 2022 DataReportal. Ill be back again towards the end of July with our next Statshot report. 21, 2022 48 likes 631,203 views This report explores the global "state of digital" in April 2022. However, weve noticed that such revisions have become more frequent over recent months, and the company appears to have revised its figures for Instagram at least twice since the start of 2022. These revisions arent uncommon though especially at this time of year and weve seen the company make similar revisions to its reach numbers on numerous occasions over the past decade. Data published in Meta's advertising resources indicates that Facebook had 1.60 million users in Azerbaijan in early 2022.. Internet Adoption Rates by Region April 2022 DataReportal. Big stories in this years report include: Double-digit growth in social media users, Big gains for YouTube, Instagram, and TikTok, New insights into the worlds social media preferences, Significant increases in the cost of social media ads, Some uncomfortable truths about advertising. Meanwhile, data from Google Trends also reveals that searches for TikTok have increased steadily over recent months. At the other end of the spectrum, Japanese people are the least likely to consume podcasts, with fewer than 1 in 20 working-age internet users in the country saying that theyve listened to a podcast in the past seven days. Even at the current average of 397 minutes per day, the typical global internet user still spends more than 40 percent of their waking life online. Younger age groups are more likely to listen to podcasts than their parents generation, although Millennials are ahead of Gen Z when it comes to the share of internet users who tune in to podcasts each week. To be clear, Im not advocating for Facebook here; I simply want to provide some objective perspective. World's Most Used Social Media Platforms October 2022 DataReportal. And if youd like to dig deeper into this story, check out our 2023 outlook briefing video at the end of this article. The latest potential reach figure is just a shade below 700 million users, reflecting an increase of more than 220 million users since July 2022. Thats all for this quarters report though thanks for sticking with me all the way to the finish! Contacts. Theres much more to this story than a headline user figure though, and this article offers extensive analysis to help you understand the implications of this milestone. Global Social Media Overview January 2022 DataReportal. Across all queries entered into Google around the world between 01 July and 20 September 2022, TikTok ranked 25th by total search volume. In other words, TikTok isnt just one of the worlds biggest mobile apps; its also one of the hottest properties on the web. Our new Digital 2022 April Global Statshot report published in partnership with We Are Social and Hootsuite reveals that more than 5 billion people around the world now use the internet. The worlds mobile user base has grown by 170 million since this time last year, with 68.6 percent of all the people on Earth now using some form of mobile phone. Social Media Activities by Platform April 2022 DataReportal. TikTok slipped back to second place in the Q2 ranking, with users outside of mainland China spending an average of 22.9 hours per month using the short-video platform in the second quarter of 2022. Research from GWI shows that first-time buyers continued to enter the crypto markets between April and June 2022, despite the valuations of popular currencies like Bitcoin and Ethereum dropping significantly during this period. Open any news app or social media feed today, and youre likely to encounter various stories relating to digital trends. GWIs research reveals that women aged 16 to 24 now spend an average of 8 hours per day online, meaning that many women in this demographic now spend as much time using the internet as they do sleeping. Fixed download speeds have increased by more than a third over the past year too, resulting in an additional 14.5Mbps of download bandwidth compared with equivalent figures from 12 months ago. As with all social media audience data in our Global Digital Reports, users may not represent unique individuals, but either way, its clear that TikTok has already made a huge impression around the world, and is also an increasingly popular choice. Low Levels of Internet Adoption in Context January 2022 DataReportal. Perhaps surprisingly though, China comes in second-to-last in GWIs latest ranking, with the countrys working-age internet users spending an average of just 5 hours and 12 minutes per day online. But its important to note that this social web phenomenon isnt unique to TikTok. Global Digital Variometer Market Research Report 2022 : ReportsnReports In addition to the handset revenues that helped to propel Apple Inc. to a USD $3 trillion market cap earlier this month, the worlds smartphone users spent a combined total of USD $170 billion on mobile apps and in-app purchases in 2021. Dig deeper: discover what YouTube users have been watching in our more granular analysis. 5.2 Global Audio DSPs Revenue Market Share by Type (2017-2022) 5.3 Global Audio DSPs Price by Type (2017-2022) 6 Segment by Application 6.1 Global Audio DSPs Production Market Share by Application . Stages in the creation of this content points in our Global digital overview October 2022 DataReportal explores. 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