July 26 @ 8:00 am - 7:00 pm . Brands also shared that they are working to capitalize on opportunities to use first-and zero-party data as the most-trusted way to build the best customer experience. Hear from Mike McGarry, VP of Brand Marketing at Shake Shack, on how the corporation has remained loyal to their purpose-driven program, considering the brands increasing popularity and visibility over the last two decades. Sean T. Smith for Adweek. Search; Browse Beyond in-store and online, hybrid new creative opportunities like virtual try-ons via augmented reality, interactive shopping on social media via live video, and virtual stores powered by blockchain technology may become key customer touch points. Soulcycle Vice President of Product, Drew Lesicko mentioned, The best possible ad is the one with no ad, to explain why the brand has moved away from third-party data and towards first-party: to advocate for the user with an empathetic mentality and avoid making the customer feel violated. The Evolution of Live (Video) Commerce and What the Future Holds, Workshop (Ambassador III, 2nd Floor): How to Reach Consumers in Digital & Physical Aisles Using Sponsored Product Ads, The Role of Authentic Leadership in Driving Culture, What Brand Searches Are Really Saying About The Customer Mindset: New Buyer Trends and How Brands Are Responding, The Secret Sauce of Shake Shack's Purpose-Driven Marketing, The Room Where It Happens: Solving Whats Next, Intersecting Sustainability and Accessible Shopping, How Rent the Runway Prioritizes Access Over Excess, Where it makes sense to employ technology, How to build a framework thats right for your business, How to use learnings and predictive analytics to guide future marketing improvements, What this new era of home lifestyle makes possible for todays brands, How Lowes and Criteo have partnered to help brands transform a sea of data into incredible omnichannel shopping and commerce experiences and outcomes, What types of results brands have already achieved as they tap the power of home lifestyle media to drive success, What retail media channels and strategies are working now and what innovations are on the horizon. One in five U.S. consumers has already started their holiday shopping this month! Advertising Week New York has a new home in the historic Lower East Side of Manhattan: The Market Line, a brand-new venue located at 200 Broome St. In this session, hear from industry executives including Jill Smith (Vice President, Kroger Precision Marketing), Sue Toy (Vice President, Retail Commerce Leadership, Tyson Foods), and Victor Lee (President, AUC) as they discuss their varied perspectives, feeding off of each others insights to explore whats affecting their businesses today and tomorrow. A deep knowledge of purchase behavior is more critical than ever to a brands growth. Guided by their values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience, both online and in person. This comes as we head into a busy period for travel when, according to a recent Affirm survey, 74% of Americans say theyll spend more on travel this holiday season than ever before. Join MNTNs Chris Contreras, SVP of Customer Success at MNTN, as he details how CTV has helped commerce and retail brands reach sales success. Underwrite or Lose (Money)! This workshop will be streamed live and can be watched here. Automation is both a luxury and a necessity. Kellogg's, Kawaii Lighting, General Motors, Rent the Runway, eBay and many others all made . Whats New and Next for Managing Customer Relationships. david.song@adweek.com; David is a video producer at Adweek. One-to-one Partner/Elite VIP networking meetings to take place during the reception. Instacart has evolved from a pandemic necessity to a mainstream marketing and brand-building channel. Its even more complex for brands trying to navigate the value proposition of in-store along with the changing landscape of Retail Media as well as close the loop between online and offline. While the rapid acceleration of technology solutions and platforms for retail are making the online shopping experience more sufficient, personable and enjoyable, brick-and-mortar strategies are sustaining. The Rumor: Olivia Wilde and Harry Styles Had an Affair While She Was Still Married. Join others who are also tired of doomscrolling and want to figure out what the heck we're doing about the climate crisis. Hear from brand leaders on their thoughts on how their learnings this year correlate to their overall commerce predictions. In November 2020, Sudeikis and Wilde announced they had "split amicably" sometime . Infographic: An Inside Look at How Marketers Use Influencers, Christopher Meloni Bares All in Maximum Efforts Latest Peloton Ad, Disneys Trade Desk Partnership Leads Advertisers Into a Post-Cookie World, Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez, Bigger Than the Box Office: The Rise of Minions Marketing, How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand, How to Be a Mental Health Ally in the Era of Mass Layoffs, VCCP Appoints Brett Edgar as First CEO of North America, Concerts Have Always Left Hidden Wastelands. We're tackling it all during this insightful Masterclass. Come to this session to learn how to close the in-store, online and social media shopping gap as well as understand the important differences in live commerce workflows and technologies. Video: Adweek's Commerce Week 2022 Highlights . By Breana Mallamaci. Addressing and embracing that challenge is now a core ingredient to the 116-year-old company enabling it to capitalize on rich opportunities for storytelling but most important, think like a start-up. Marketers need a strong understanding of conversion and commerce just as much as brand building fundamentals to be a quick-moving adopter in the retail space. July 25, 2022 . https://lnkd.in/gdE4ZAgn, Comms job alert! Hear from Donald Chesnut, Chief Experience Officer of General Motors as he kicks off Commerce Week to discuss the expansion into digital commerce, what this means for the typical automotive customer relationship, and why the future of GM retail lies at the intersection of digital and physical e-commerce. As we head towards the Metaverse, the way people connect with businesses on their shopping journey will become more multidimensional. From the industrial revolution to digital storefronts, few industries have embraced technology like retail and commerce. Join Meera Bhatia, COO of Fabletics, as she shares lessons from her leadership journey, tips for cultivating authenticity and why it remains key to walk the talk when it comes to successful purpose-driven marketing. This demands ecommerce experiences to deliver more innovative consumer experiences to deliver on business goals. We're glad you're here. Can It Do the Same for Podcast Ads? 19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions. As the space grows, the future will be won by who can address the largest range of transactions with the most personalized payment terms, and thats what Affirm has been building. What technology should you use to make this complex process easy? Many reasons are to blame but our research shows that the lack of seamless shopping is the main reason for consumer dissatisfaction. This workshop will be streamed live and can be watchedhere. Once a Liability, the Rogue Social Media Manager Is Now an . Historically, B2B advertising has focused its messaging on speaking directly to businesses. READ MORE.. Adweek's 2022 Media Plan of the Year Awards - Adweek. e-Commerce Week - User Guide Author: UNCTAD Subject: e-Commerce Week - User Guide Keywords: e-Commerce Week - User Guide, UNCTAD Created Date: 3/31/2022 6:35:02 PM . Jessica Zafarris - Adweek. How a tuxedo rental led to building a worldwide digital advertising firm. Join Inmar Intelligence as more of this recent research is unpacked, outlining specific approaches and tools to help close this gap for consumers. Tim Glomb, Vice President of Content and Data at Cheetah Digital, shares results from brands such as Starbucks and American Airlines as they double down on their customer-obsessed relationship marketing strategies to drive revenue. With more choices than ever before, its important to place your products where consumers are searching, like retailer sites.Hear from top advertisers and ad tech companies as they share insights into how brands can stay top of mind with consumers, whether they are looking at a physical or digital aisle, using retail media search like sponsored product ads. Spotify Revolutionized Podcasting. Popular Now. From food to NFTs, industries from Kellogg's . Interested in joining our Comms team? Over the last three years, digital transformation has accelerated the retail ecosystem's sophistication. Former EVP at Leo Burnett and current Managing Director at ORIGYN Foundation, Tom Flanagan, has seen this cycle before and has sound advice for brands, agencies and media buyers who may not know where to place their bets. New Balance CMO, Chris Davis, defined New Balance as a challenger brand and legacy disruptor, citing a similar motto of allocating at least 20% of budget to experiments in the mid to upper funnel, and growing brand with better creative to move reliance away from more bottom-funnel tactics. Pacsun is no exception making several advances within the virtual realm in the past year, launching a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, debuting NFTs, and securing its first plot of land in The Sandbox, a game in the metaverse. Established organizations are built off 50-100 years of legacy retail structures, and its only been 28 years since the online marketplace experience (Amazon/Ebay) launched. According to FIS Worldpay, BNPL is expected to represent over 9% of U.S. e-comm transaction volume (nearly $180B) by 2025 driven primarily by millennials and Gen Z. Marketers were forced to tear up old customer journey maps, rethink customer experiences and operating models, and prove impact with cold, hard results. David Song. CMO Club members will receive exclusive invitations to attend Adweek's fifth annual Brandweek summit, returning as a live event in Miami on September 12 . Join Kroger Precision Marketing and Publicis Agency, Performics as they discuss how grocery data is helping brands and agencies unlock attributable sales. We see opportunities for each stakeholder to adapt: Continuously innovating, testing, and learning will be the keys to success in the ever-evolving retail media landscape. Whats in Store for the Future of Buy Now, Pay Later? 2022 Adweek . As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers eyes. With the opening of the brands first, full-service brick and mortar retail store in 2019, and this year the first-ever AllModern and Joss & Main retail stores, the company is setting new standards of what the industry defines as an omnichannel shopping experience and how marketers can create more consumer touchpoints IRL. https://lnkd.in/g_2KsazV. However, one of the interesting trends we are seeing is the increased incorporation of creative specialization within commerce services. AWNewYork returns October 17-20, 2022 at The Market Line in the Lower East Side. Merkle released its Q3 2022 Performance Media report in June, which found that 64% of respondents are prioritizing analytics and creative more this year than last.. Attend this session to learn:. Today, consumers have more choices than ever in a global, competitive market and brands are once again turning to the forefront of technology to stay ahead: Connected TV. And whats the role of retail media networks in all of this? The automotive customer service experience is truly a relationship-based consumer experience, and with the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. By Paul Hiebert. BNPL is the fastest growing ecommerce payment method globally and its market share in North America is expected to nearly triple by 2024. https://lnkd.in/deGa2Fcr. Agencies have enormous opportunity to unlock creative and analytic capabilities as emotion drives connection and loyalty. Video: Adweek's Commerce Week 2022 Highlights Video: Adweek's Commerce Week 2022 Highlights Liked by Rob Keenan. Just a few months into 2022, theyve rolled out a new suite of display advertising products and new CPG Brand Pages enabling brands to leverage full-funnel marketing capabilities to drive awareness, consideration, and purchase. 212 West 35th Street, 6th Floor New York, NY 10001 us: (212) 967 - 0091 uk: +44 02032890884 To win the hearts and minds of todays shoppers, brands and retailers must engage with real voices, in real terms, in real time. July 25, 2022 . Join Goubert as he discusses NMs Integrated Luxury Retail strategy, how the organization is investing in the remote and high-tech retail experience, and how leveraging tech is allowing NMG to build long-term customer relationships a key component to the Companys successful growth roadmap. But it should. Ad tech Partners need to be transparent and cognizant of brand safety, tantamount to co-building solutions. Feel free to apply directly or ping me 1:1. The retail media space is changing faster than ever and Merkle is well positioned to lead brands who buy retail media as well as retailers/retail media networks who sell retail media inventory. Join Skai and explore how brands are rethinking traditional strategies in favor of connected commerce models that are consumer-centric, full-funnel and measurable. Walk away with tactical approaches to meeting consumers where they are and staying relevant regardless of industry., As marketers, we generate massive amounts of data from a multitude of sources, but how do you synthesize millions of data points and transform them into meaningful insights that translate into actionable plans? In fact, with rising gas prices and inflation, the only constant in todays shopper landscape is change. Your approach and philosophy on innovation will dictate which approach is right for your business maturity. With social justice, geopolitical instability, climate change and a pandemic to boot, getting purpose-driven marketing just rightandbeing impactful is top of mind for retailers. August 15, 2022. Adweek is the leading source of news and insight serving the brand marketing ecosystem. The rules of engagement are not defined, like for brand building media, where regulated trade groups ANA and the 4As are established to promote cooperative relationships between agencies, manufacturers, and advertisers. TikTokers are showing employees what they're worth. AGENDA. Inarguable numbers prove why retail media is one of the most important trends to get on top of. Gaston Taratuta on Becoming an Entrepreneur by Force. This includes adding superstar rapper Jack Harlow to the brands roster of ambassadors, as well as experiments with cryptocurrency, blockchain and the metaverse. Greater New York City Area. By David Song. Vivian Chang, Head of DTC Practice at Clorox, will kick off day three of Commerce Week by sharing the best tools and tricks for generating a meaningful and lasting business-to-consumer relationship while staying true to the retail brands beloved legacy. #HolidayShopping, Come join our team and help communicate how Affirm is empowering consumers with a better way to pay over time and giving merchants tools to drive growth! With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Read more from Bloomberg News for additional perspective from our Founder & CEO, Max Levchin. Main Stage. But the buyers of software and services are people first. Adweek. Drizly's bear also has a name now: Molly.Drizly. Theyre all being introduced and made available to shoppers through online and offline ads that inspire and match creative DIYers and pros to the global and niche retailers who can bring their home lifestyle dreams to life. In this session, Thrillings CEO and Co-founder, Shilla Kim-Parker will explore why it is important at the industry level to promote eco-friendly clothing, to understand e-commerce versus wholesale, and why shopping vintage should become a more familiar part of anyones shopping experience.