This is a solid example of a good contextual inquiry report. Contextual interview . Contextual inquiry is a powerful tool in your toolkit, but as with all methodologies, it has its pros and its cons. Contextual inquiry means observing users in the most natural context possible, wherever this may be. Sometimes this may be obvious. EXAMPLES So, be respectful and be natural. The data you gather will be more complete and comprehensive, than research outside of the normal context; You can gather details that the participants wouldnt have otherwise thought of sharing. However, that should not sway you against considering said it. Remember the nurse example in the previous section? A contextual inquiry method of observation would allow designers and researchers to see exactly how users were completing tasks. So you go with a couple of music fans to the next outdoor event. UX METHODS Contextual Inquiry, 1:1 Interviews, Comparative Analysis, User Interviews, Surveys, Personas, Task Analysis, Affinity Map, Card Sort, Task Flow, User Flow, Information Architecture . Contextual inquiry at its core about observing engaged users in their natural context to see first hand what a user may not be able to report accurately. 2. A heuristic evaluation is a way to test whether a website is user friendly. The second case, when a contextual inquiry might be overkill is for the product or flows that arent very dependent on the context. Example: exploring interruptions and distractions while completing a task - a contextual inquiry More information and resources Print this page When conducting research, we often ask people. Focus. Contextual inquiry is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors. I check the list with the participant early on to get their OK to take photos throughout the research. We all need to adapt our vision at times to the circumstances, but that does not mean you need to compromise the research, and more importantly, never compromise the participants. We find that by doing this, you end up with a more focused problem space, which in the end will help set the foundation for the research trajectory. You need to keep in mind that as the researcher, you are ultimately the leader and need to inspire the participant for the process to be the most effective. This principle is meant to show that interviews should not be one-sided or fully scripted. For example, a telephone may be an artifact if the user must place a call in order to complete a task. Again, this mostly applies to context-heavy apps. Contextual Inquiry is a UX Research method that combines observation and interviewing. Sometimes it does not fit in the timeline or budget. Contextual Inquiry or UX Shadowing is a great user research method that helps to understand the as-is or status quo state of the processes that your software is trying to improve. UX Designer Mentor Founder of the UX Knowledge Base Sketch https://uxknowledgebase.com Sketching for UX Designers https://sketchingforux.com. As the name suggests, a contextual inquiry is a research methodology that involves interacting with the users within their usual context. Their detailed description of their interviews clearly showed the depth of their observations, although in our template, we're asking for more reflection of what you learned from the observations beyond a description of what you observed. The following are illustrative examples. As UX practitioners we must work to understand users conscious and unconscious actions, but how? It would be good to pause and ask them why they have those work arounds and what problems they encountered before they came up with them. Contextual inquiry is appropriate for health-care settings because user needs and activities in health care heavily vary even though they provide similar service (Ozkaynak et al., 2018 ). We combine psychology & design thinking to create digital services with social impact. In terms of the design process, there are a few stages where such an inquiry might come in handy. So you need to pick the ideal context. User centered As contextual inquiry is led by the participants, it takes whatever course the user wants to give it as well as flexible from their point of view. one week of analysis. This sample interviewed different roles involved in the activity and also included a photo from data collection. The four . Context always matters. We are a Bangkok, Thailand-based UX consulting agency that is passionate in helping our clients overcome their user experience challenges through our systematic user-centered design process. This is everything you need to know about market research vs. UX research. User interview . Learn the key differences, applications, and outcomes. To that end, contextual inquiry can be an incredibly powerful method, but since it relies on clients providing the right level of access and the research participants to take an above-average active role in the process, it often can run off the tracks. They provide insight into. contextual inquiries. You cant have nurses or doctors test said app in an office because if you do the validity of the user research is questionable at best. (2012.) 7. Monday 7th January 2019 Contextual Inquiry in a call centre. Start getting user feedback today: https://www.playbookux.com/_____ #ux #userexperience #contextualinquiry #contextual. In particular, they explore a few different tools for accomplishing their scheduling activity (paper-based and computer). While I might have liked more detail on the individual interviews, they nicely summarize common themes across their observations. THE METHOD. Below is a good example of a recorded contextual inquiry experience: Take detailed notes Always take notes and jot down all details that you observe. Get over it. A user interview is something a designer or UX researcher does before they create the product. Time management and planning The time you decide to spend in a user's context should be carefully decided. Usability: Contextual inquiry. So this is a very insightful method to immerse yourself in your users environment. So give them the best you can, politely help them understand why there may be a shortcoming, and at all costs, preserve the fidelity of the methods for the greater good of UX! Create a shopping list. The project aimed to promote the development of basic and integrated scientific skills, enhance acquisition of conceptual knowledge and make the students enjoy while learning science. The contextual inquiry research method could be less potent in two cases. We love it, but it is not always the right fit. 6. Start off with telling the participants that you want to learn by watching and asking questions, as if you were learning to do their job. Focusing on your assumptions and specific questions will make it a lot easier to conduct interviews. Split up your inquiry team: one or two of you to each from the customer company. 2. Now, of course, you cant always detail every aspect of what you are trying to solve for as that may set the process down a trajectory that is unnatural and counterproductive. In this example, designers may add content about what information users may need to have on hand before beginning the form. Detailed information gathering Contextual inquiry produces highly detailed information as opposed to many other qualitative methods, which produce more high-level information. In other words, it tests the site's usability. ;) If you like my sketches, you can buy me a coffee to support my work! Contextual inquiry is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors. Therefore, the data you gather might be incomplete or users might unintentionally omit some details they might think are obvious or irrelevant. Contextual Inquiry is a UX Research method that combines observation and interviewing. This approach contrasts with the usual in-lab or remote user research activities that take place outside of the users natural habitat. Testing a Product Contextual inquiries can be used for understanding use cases for an existing product or new product idea. Human memory isnt perfect, of course. Contextual inquiry - Contextual inquiry is a form of qualitative research in which UX practitioners observe how users interact with a product in their natural environment, such as their workplace. What is a contextual inquiry UX? Highlight the ingredients on the web page. Ideally, if there's a chance to interview the website's design/development team prior to the site visit, you definitely should do that. However, the degree of its vitality varies depending on the product. Coffee is my fuel you can buy me one if you want to boost the sketch-creation process! In our collection of UX-research methodologies, contextual inquiry is essential. 2. Active inquiry - This model occurs when the user and researcher talk through all of the tasks being performed by the participant. A contextual inquiry requires participants to take an active role in the session and be ready to demonstrate and talk about their tasks without waiting for you to ask questions. Research is the time to find out what you dont know and learn from it so whilst you might have a task list youd like to observe and learn, you might see something different or new along the way. So reiterate why you selected contextual inquiry as a method, let them know the downside of not doing it, and update the research plan with some other method. Now that weve gone through multiple aspects of contextual inquiries, lets summarize the pros and cons of this research method. I always find it easier to start your planning with why youre doing this and what you aim to find out from your participants. To learn more about his research, you can watch his TEDx Talk titled Are DNA Tests Safe?. Click the "Log in" button after the program launches. For example, if you are an e-commerce platform researching sellers' shipping processes, you could go to their offices and follow them around during a typical day, researching how they ship an order or . I find that oftentimes such stakeholders have overlap with . How do you run a Contextual Inquiry? Preparation time is limited. The process of finding and correcting bugs is termed "debugging" and often uses formal techniques or tools to pinpoint bugs. Once you understand the problem you think you are setting out to solve and have ensured contextual inquiry is an ideal fit the next step is to devise your research plan. Unlike user-testing, where the site (or prototype) is evaluated by users, in a heuristic evaluation the site is evaluated by usability experts. 5. The UX Book: Process and Guidelines for Ensuring a Quality User Experience 1st Edition. For example, when asking the participant to look up a customers details you might see that they use work arounds. Despite the importance of context, the behavior of a person being observed vs their actual behavior will not be identical; Much harder to organize and conduct remotely than a regular usability testing or an interview; Works best for context-heavy apps, and is likely to be an overkill for apps that arent heavily reliant on context; This article kind of had an unintentional running theme, which is that contextual inquiries are a pain to set up.
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