6. About 84% said that their video content output increased in the last year, and 88% believe that it will increase again in the coming year. Working smarter instead of harder will be the name of the game in 2022. 10. Audio content will take a spot on center stage in 2022. Putting transparency, honesty, and authenticity at the center of your marketing strategy is the best bet you can make in 2022. better than non personalized media and offers. Interaction with the content takes place as people scroll through their feeds, and in that way, it resembles Instagram. In 2021, the market is growing at a steady rate. All of these statistics have made the importance of video marketing clearer. Motion Source Video Production Blog La Grange, Illinois, US Motion Source is a fully-capable, fully-awesome Chicago-based video production company. In fact, its getting increasingly difficult to get people to even read written texts at all. With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. to help achieve your full video potential! With most platforms (Instagram Reels, TikTok, We cater to B2B, B2C, and D2C companies of all sizes and in a wide range of industries.Were known for creating the best corporate videos on the market, combining experience and creativity with a strong marketing mindset. Live Streaming Takes the Main Stage This should come as no surprise. As video looks set to be even more of a powerhouse for companies and advertisers in 2022, we wanted to share our predictions for trends to look out for. 20878, United States. In 2022, people will witness more high-quality video productions on every screen. With most platforms (Instagram Reels, TikTok. From having been a platform where tweens posted homemade videos of themselves dancing to the latest hits, its become a platform where you can find, well, everything. What will video production and editing look like in 2022? Meanwhile, 33% plan to leverage short-form video for the first time in 2022. On all different internet platforms, video marketing has become the most appreciated type of content and the most efficient format in turning viewers into customers. What's more, from the people who told us they don't currently use video, 79% told us they expect to start in 2022. By giving your sales team access to well-produced videos that they can leverage throughout the sales process, youre giving them a valuable head start. Documentary-style videos are powerful in marketing and one of the genres we specialize in here at Covalent. More and more ads and videos are now using humorbe it self-deprecating, meta, or absurdas a means for relevant content. TOP 11 ANIMATION TRENDS IN 2022 Soft 3D Worldbuilding 2.0: Playgrounds Hot Off the Digital Letterpress Luxury Lo-fi Off the Blockchain Squeeze Grow Shrink Artistic Voice Behind Motion Paths Short form videos are particularly lucrative, as predicted by Statista. In the online world, things age and turn obsolete quickly. What is the video-powered customer experience or "VX"? These videos are entering the corporate video arena from mainstream and it is an exciting prospect to look out for in 2022! give us a call or drop us an email. The demographics will most likely keep evolving in the same direction, and TikTok is definitely a channel video marketers need to take seriously in 2022. 1. Weve got the article and a link to the full report on our website at thoughtcastmedia.tv/minute. This is another area relatively new to markets, but it's a trend worth exploring in the following year. So much so that reading or watching testimonials has become an integral part of most peoples research and a whole genre of its own on Youtube. Contact Impress Video now. These best practices from Facebook should help you improve adoption, engagement and conversions for your social videos. There are many ways to use explainer videos in your marketing. 2020 saw the rise of Clubhouse, a social audio app built for users to communicate in audio chat rooms. "They have to be entrepreneurial," she says, willing and able to share their voice and make bold choices that break the mold. Contact me at +91 8374573956 Email : info @ reelnreel.com. By hosting these more "snackable" videos on their own channels, brands will be able to more easily measure engagement and push leads through their digital marketing funnels. Theyre great for explaining complex concepts and products in understandable and interesting ways, making this format extra cherished by B2B marketers. 3. Uncategorized charu-chandwani; 0 ; Jan 14; 2021 was an year of unprecedented innovations and strategies in the world of business videos. A recent . Report Scope This latest report researches the industry structure, revenue. Increasingly, consumers are relying on marketing videos from brands. Many video productions were scrapped along with any other sizable gatherings, and even seasoned professionals were tasked with learning new ways of doing things. For example. Here are a few trends you can't ignore for 2022. In 2022, we expect a majority of brands to turn to short-form, explainer videos for their content. What is Remote Directed Video (RDV) Production? But to achieve all those things, one key component is essential. They can benefit from the explainer format, where they offer a very efficient and precise form for telling your message exactly the way you want. Storytelling is the most powerful technique in video marketing, and the marketers who learn to hone their storytelling skills will be the winners in 2022. And the great news is that 86% of vlogs are created by individual creators. As with any video strategy, its important your content has a detailed Use fast-paced or highly engaging visuals to grab users and lure them to your website with this video marketing trend. In an age where peoples trust in brands and corporations has reached an all-time low, authenticity is crucial in video marketing. The challenge is creating something cool enough to click in 6 to 10 seconds. Use video throughout your marketing and sales funnel from awareness to sale, and beyond to supply your business with a steady stream of fresh leads, who are ready to buy. If were to continue using media as a means for retail, these interactive ads are the perfect way to expedite the process. Videos for Virtual Event Sponsors and Exhibitors, Customer Testimonial Videos for Software Company, Make Sure Youre Tracking These Social Video Content Metrics, Facebooks Own Best Practices for Social Media Video, Boost Holiday Sales with These 5 Video Strategies, Our Favorite Marketing Strategy for Law Firms. They all have their moment; everybody gets crazy about them and then disappear. We're absolutely ecstatic for the remainder of 2022 with apps like Ficto (for short vertical video mobile series), we are seeing a very interesting time in the world of video production and video marketing. Brands will have more control over their content with IGTV- video creators will be able to upload videos up to an hour-long. Statista. In fact, its getting increasingly difficult to get people to even read written texts at all. But just producing any old video wont do; you need to create content that stands out and gets noticed. Producing video content that people actually enjoy watching is usually the main aim for all brands or businesses that we work with. But there is a caveat: the customer wants to be engaged and entertained. When it comes to communicating with clients engagingly and memorably, nothing beats video. Some tips for video marketing in 2022 include: Just like all things digital, how we approach video production can change in the blink of an eye. For example, 57% of executives prefer video to other formats. 1. As human beings, were hardwired to be attracted to stories. Who should watch your videos, and how will you ensure your audience finds them? Here are a few stats that showcase the power of video: , 94% of respondents said that watching a video has helped them decide to make a purchase at least once. Invest in solid skills, and you will get a solid result. Testimonial videos are powerful marketing tools that work in literally any industry. As a matter of fact, according to Comscore, voice search accounted for 50% of searches in the US in 2020.And this figure is only predicted to increase, with voice shopping poised to jump to $40 billion in 2022 in the US and UK alone. Brands that decide to use a mix of internal and external resources in 2020 will also be in good company, with a survey finding that 52% of marketing teams in 2019 utilized the combination approach. In 2017, that figure was much lower at 37%, so the trend is already notable and will likely continue to increase. Short form videos add value that audiences can use in their day to day, increasing retention opportunities. Keep your eyes peeled! Making videos can be a huge investment of time, money, and other resources, so you want to make sure that your efforts will [] 20x the ROI. That means everything from the strategy and ideation phase all the way through shooting, post-production, and editing the final product. 1. With the average person spending more time than ever on the internet, especially on social media where video reigns supreme, our relationship with video is only going to grow even stronger. It's 2022. The majority of videos are viewed using mobile devices. The importance of online marketing videos has been growing for a long time and statistics confirm this trend: 70% of consumers say they have shared some product video, 72% of businesses say the video has improved the conversion rate of their campaigns, 52% of consumers say that product videos . Here's what you need to know about product demo videos and how to use product videos to get marketing results for your business. prefer video to other formats. Of all the video trends in 2021-2022, vlogs are among the most personal. The appeal of live video production is that it creates real-time engagement, and its a powerful way to humanize your brand and make it feel less corporate. For instance, the viewer might click or drag their way around a virtual home tour or click on a hotspot in a video ad that instantly provides the viewer with more information about a specific product. But what will the future hold? Ive got good news for video marketers in todays video marketing minute. Nothing beats the docu-style format when you want to create an authentic feeling. Read on to learn how to create quality content while staying under budget. Silent Video Gains Momentum Searches for "video captions" have increased 102% over the past five years. In a world where were all fighting a constant information overload, the importance of telling a good story keeps increasing. So what are the 2022 trends in marketing videos? by Rbinman | Oct 11, 2022 . All Right Reserved. The Video Production Company Services market revenue was Million USD in 2016, grew to Million USD in 2022, and will reach Million USD in 2029, with a CAGR of during 2022-2029.Considering the . What do we mean by that? We are involved in Video Marketing, in that, we determine which videos are to the point and can be established and suggest ways to produce them in a manner that is appealing and engaging to the target audience thereby generating a positive impact. The pandemic was a major factor behind the increased output, but companies do not intend to slow down the pace in the coming year. Even more club gigs and festivals are being postponed and huge tours being cancelled as we enter 2022. This pays huge dividends in our current landscape, where a pandemic-shaped media front has been more heavily focused on online retail. best practises checklist to help achieve your full video potential! of consumers actually trust online testimonials just as much as they trust recommendations from their family or friends? So, what should you be watching out for when it comes to video production and editing? Video content is going over the top. If youre not leveraging that kind of social proof in 2022, youre leaving money on the table. Live video production, or live streaming, is rising and will explode in 2022. 5 Video Production Trends for 2018 and Beyond He now serves as a Producer and major contributor at Thoughtcast Media. To a degree, we can only speculate how video production will unfold over the next decade or even further into the future. Its especially important to be relatable with your content, and for video producers to understand what is currently trending. From Instagram and TikTok users, to Youtube vloggers and more, this content is more often than not being created via mobile devices we carry around all day. They can also work as brand videos, allowing you complete creative freedom in conveying your core messaging. Hamza G, Digital Marketing Expert at Reddit Bests says "Using animation in conjunction with voice-over videos is a fantastic method to produce unique digital marketing videos". It's become increasingly obvious over the last few years that video content is king in the world of social media. After reading this blog, you may have a better understanding of what the product video trends for 2022 are. Video Production Trend #2: Product Demo Videos Have you ever stumbled across a cool product and wondered how it worked? Related reading: Corporate Video Production and Marketing Videos How to Give Feedback To Your Video Agency. As video streaming also dominated social media consumption, YouTube has seized the number spot from Facebook for 2020. By sharing your brands story, you help your audience understand it, connect with it, and remember it. Short form videos add value that audiences can use in their day to day, increasing retention opportunities. We create living partnerships that drive more emotional and connected messages to reach the right audience, on the best mediums, in the most impactful way. To help you out, we've collected some of the most important video production trends going into 2021/2022. Whether you're a digital marketer, media buyer or content creator, these are the top trends to know. The most crucial success factor in video production is wait for it the creative concept. This has made it possible for social media video to take over the spotlight. Whether its a six second ad or a compilation, video is one of the most popular and engaging ways of capturing audiences. Published Mar 29, 2022. Here are five key social media video trends you should keep in mind when planning your social media video marketing strategy in 2022. If they can produce engaging video with nothing more than a smartphone, why arent their favorite businesses keeping pace? Social media platforms have revolutionized content consumption, dominating the market today. But short-form video ads can tease users just enough to make them want more. And if you havent yet jumped on the video content bandwagon, now might be the best time to do just that. Interactive video allows the person viewing it to interact with the content using a variety of tools. You may have noticed a mobile ad pop up in relation to something you just spoke abouta scary reality, but in a world where mobile consumption is at its highest, the ads we see are usually there for a reason. You'll almost certainly have to outsource the task or learn how to do animation yourself. Accept Read More, Smart Tips to Improve Your Multilingual OTT Services. What it comes down to is that providing 360 views and engaging content allows the viewer to take complete control of their interaction. From the rise of interactive videos and the emerging video formats to changing customer expectations and the increasing use of marketing platforms, we have tackled the developments critical to optimizing your video marketing campaigns. Its an exciting time to be a video producer and editor. Every video brief and budget we work with is different. 202% better than non personalized media and offers Here's what you need to know about behind-the-scenes videos and how to use them to get marketing results for your business. Did you know that 88% of consumers actually trust online testimonials just as much as they trust recommendations from their family or friends? The Global Marketing Video Production market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2028. Social media users can quickly shoot a short video and have it immediately connected to their feed. In the midst of the worldwide pandemic, video producers turned to stock footage and animation and started experimenting with motion . 7 Reasons B2B Video Production Should Be Part of Your Sales Toolkit, Dynamic Video Production How to Make the Most Out Of Your Video Shoot. Interactivity: Interactivity, driven by audience engagement will be a key social media trend in 2022. To better prepare ourselves for what lies ahead, here are some future trends in video production that have already made their presence known. But to achieve all those things, one key component is essential. Combined with videos dominance as the number one form of media used today, it's clear to see why personalised video is set to be the strongest way to capture attention in 2022. Well, we're here now. For decades now, video has provided entertainment and has been one of our preferred ways of consuming information. Live Videos: . Measure these social content KPIs so you can improve your social marketing performance. As a consequence of the Russia-Ukraine war and COVID-19, the world economy will recover, and the global Video Streaming Software market size will increase to USD million in 2022 from USD million . But video marketing trends are starting to look a lot different. That's $38 billion more than in 2020! How can you stay ahead of trends in this rapidly changing industry? So it's no surprise to any of us that video has become the most popular form of online content. Investing in the tools and editing software you'll need to produce high-quality videos is essential for the future of your content. 1. By giving your sales team access to well-produced videos that they can leverage throughout the sales process, youre giving them a valuable head start. Here are the 4 best video editing trends you should watch out for in 2022: 1. Video marketing research shows that some of the most consumed video content includes: Explainer videos (74%) Social media videos (68%) Presentation Videos (50%) Video testimonials (46%) Video ads (42%) Sales videos (41%) Product demos (40%) Video marketing has become an indispensable tool for marketers in almost every industry. Video has a firmly established, very important place in our everyday world, and its always beneficial to acknowledge the rising video production trends for 2022 to reach these new and growing heights. It allows for specific targeting and can be highly effective, especially via social media. Where does your audience hang out; what platforms should you optimize your videos for? Related reading: Why Your Story Matters And How To Tell It In a Brand Video. No other media is as powerful as video when it comes to triggering feelings, telling stories, and building brand affinity. So, what video production and editing trends can we expect in the next five years? Related reading: Invest In Creative To Optimize You Video Production Budget. Live streaming videos have recently become a great way to obtain high quality traffic and engagement from social media viewers. About 84% said that their video content output increased in the last year, and 88% believe that it will increase again in the coming year.
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